House of Vans Mexico City
What: Designed as a creative hub as for Chicago and London locations, the store will serve as a skatepark, music venue, theatre and will offer culinary experiences.
Why it is important: From just selling sneakers, Vans is now developing an entire streetwear experience evolving around the skateboard culture.
"It's a space where the 'Off The Wall' spirit lives, which will enable action sports, music, art, and street culture communities to embrace and develop their expressive creativity to keep making history within Mexico City's rich creative landscape", said Iñigo Perezcano, Vans Senior Marketing Manager.
House of Vans Mexico City officially opens on December 9, 2021. Artists like Japanese Breakfast, Molotov, and the UK electronic pop band Hot Chip are already slated to perform at the venue throughout December.