Innovative travel retail in Zurich airport
Other Retail Formats
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Nov 2021
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Switzerland
What: In partnership with Zurich airport, Gatezero has launched a concept store that radically reimagines the potential of airport retail.
Why it's important: Having absolutely no resemblance to the duty free stores we are used to seeing, Gatezero's store offers a curated selection of products and exclusive releases from over 15 brands to travelers as they pass through Switzerland's gateway to the world.
Every two months, an invited brand will take over the central space with a bespoke retail experience and exclusive product. The first is Swiss sneaker brand On (running shoes).
Launched by the Highsnobiety platform, this concept store is to be found on the ground floor of the Zurich airport and will be open until May 15.