Inside the first-ever Gymshark store
What: Popular fitness DTC fitness brand, Gymshark, is officially opening its first-ever brick-and-mortar location on Regent Street in London on Saturday, 29 October.
Why it is important: As part of its first step into physical retail, Gymshark is aiming to be both a place to sell merchandise as well a location for community building through an in-store fitness studio with a rotating programme of classes and events.
Dubbed 'The Sweat Room', the space also doubles as a 'stage' for bigger events that the 18,000 square foot flagship store will host. The retailer states that 30 classes, five community sessions, four 'Open Gym' sessions and a Sunday brunch event with a guest professional will be offered each week. Clients can also book 25-minute appointments with in-store professionals to learn more about personal training, mindset or other disciplines.
'The Hub' section of the store will be dedicated to its community with the intention of hosting podcasts, panels, workshops, screenings, live streaming, Sunday Brunch Clubs and more.
Inside the first-ever Gymshark store