Inside the new Qpokee store in Beijing
What: A new concept opened by a Chinese brand, Qpokee, in Beijing.
Why it is important: It is crucial to look at what is happening in China, both in terms of new brands and store concept. The pace of growth has significantly accelerated in the past year, as shown by the short period of time needed by Shein to become a giant, and other new disruptors might very well come from China in the coming years.
Inside Retail reviews the new Qpokee store in Sanlitun (Beijing). Qpokee, founded in 2019, is a collection store chain brand targeting Gen Z customers, with beauty, personal care, clothing, home appliances, creative toys, food, potted plants… offering a complete lifestyle which is designed to be equally immersive online and offline.
The 500-sqm-large store is open on 2 floors and uses its own foundations and structures as part of the décor, to provide customers with an "industrial" feeling. Products are organised by categories and price range, following a navigation flow that has reached, according to Qpokee, an historical peak within an hour after opening.