Inside the new Starbucks Amazon store
What: The first collaboration between Starbucks and Amazon provides a new kind of service, addressing customers with a different temporality.
Why it is important: Starbucks has opened a pickup location in Manhattan with Amazon Go, serving both fast and slow customers missions.
Customers can order on the Starbucks app and pick up their coffee at the bar (as usual with the Pickup service from Starbucks). What is new is provided by the Amazon Go systems, with a convenience check-out free area where customers can pay with their palm or their phone. They can even just walk out, with Amazon charging them seamlessly. The goal is to remove as much friction as possible for the busiest customers so that they can be served in seconds. However, the store also caters for slower customers' needs, with a seating area and a working space with semi-private booths.