Jil Sander Gallery
Jil Sander has opened its newest boutique on one of Milan's luxury shopping destinations, Via Sant'Andrea, dedicating the minimalistic space to both rotation exhibitions and a curated retail assortment. The experimental concept store hosts temporary installations that highlight themes within brand collections and showcase unique artist collaborations. Complementing the Milan flagship in Via Pietro Verri, the smaller Via Sant'Andrea space takes on a distinctive new role with rotating exhibitions to explore a range of ideas throughout the year. A reimagined store that functions as both a retail space and a gallery, the new Jil Sander pop-up project will update the exhibitions on a monthly basis.
For the first instalment, the label has drawn inspiration from its offering of down coats to create an exaggerated presentation of the puffy material. The display seeks to illuminate the "sculptural properties" of the material, bringing to light its functional, yet surreal appearance.
Via Sant'Andrea, 16
Montenapoleone, 20121 Milano MI, Italy