L'Ensemble: A New by-Appointment Luxury Retail Experience in Brooklyn's Dumbo
What: L'Ensemble, a by-appointment luxury retail store, is opening in Brooklyn's Dumbo neighborhood.
Why it is important: This new store introduces a unique shopping experience that mimics the personalized service traditionally reserved for fashion buyers. It emphasizes customer experience, offering one-on-one consultations and a curated selection of brands, reflecting a growing trend in retail towards more personalized and intimate shopping environments.
L'Ensemble, founded by Dawn Nguyen and Agata Hewett, is set to open its doors in Dumbo, Brooklyn. This by-appointment store at 55 Washington Street aims to bring the bespoke buying experience to everyday consumers. The store spans 2,276 square feet and will feature a mix of established and emerging brands including Proenza Schouler, Y's by Yohji Yamamoto, and Gigi Hadid's Guest in Residence. Prices range from affordable to high-end, catering to a diverse clientele. The founders aim to differentiate through a highly personalized service, expecting word-of-mouth to be their primary marketing tool. The store's design includes vintage furniture and a serene atmosphere to enhance the shopping experience.
L'Ensemble: A New by-Appointment Luxury Retail Experience in Brooklyn's Dumbo