Leica's Retail 2.0 store concept
What: The world-renowned photography brand has opened a store in Singapore, unveiling its Retail 2.0 design concept.
Why it is important: The store demonstrates the importance of physical retail as it goes beyond being solely transactional and creates an immersive environment for customers to connect with the brand.
The store has 60 square meters of retail space and also features the Leica Akademie where technical and artistic courses, masterclasses, workshops, and photo walks are held.
The company wanted to create a space that was warm, calm, and inviting and offers an immersive experience into the world of photography.
The in-store photo gallery allows customers to browse local and international photographers' exhibits and also features a curated collection of books.
Customers can also have their products maintained or customized by the customer care service and attend a variety of planned activities.
Leica believes that physical retail will continue to play an important role in delivering an outstanding experience to its customers as it allows them to connect with customers and anticipate their needs.