Linehouse's enchanting Langham Beauty Galleria
What: Linehouse's Langham Beauty Galleria cosmetic retail space in Hong Kong uses natural shapes to create a tranquil, yet fantastical shopping experience.
Why it is important: The Langham Beauty Galleria located in the Langham Place shopping centre in Mongkok, Hong Kong is a must-see for architecture that aids in the beauty shopping experience.
Drawing on the shape of forests, the 2,000 sq-m beauty hall is lined with tree-like structures constructed out of oak and timber fins and panels laid in a radial pattern. The two-level multi-brand cosmetics retailer, designed by architecture firm Linehouse, hosts a variety of vendor, pop-up and event spaces. Upon entry, guests are greeted by a double-height atrium allowing plenty of natural light to filter in. The wood panels extend from the 'treetops' and run the length of the ceiling, creating the effect of a thick forest canopy. Meanwhile, the tree-inspired elements are set out in different heights, with back-lit trees used to line the lower circulation path to guide shoppers through the space.
By contrast, retail counters and displays are made of stainless steel and peach-hued glass, juxtaposing the natural appearance of the wood materials. The design of the space has been compared to biophilic design. The effect on customers can result in a reduction of stress from the association with nature. The fantastical size and surreal design of the 'treetops' allow customers to fantasize and embrace a dreamy beauty.