Louis Vuitton reopens its Tokyo's Ginza store

Other Retail Formats
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Mar 2021
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Japan

The luxury retailer has reopened its Ginza flagship location (first opened in 1981). It has been completely transformed by Jun Aoki and Peter Marino. Inspired by the reflections of water, Aoki and his firm were responsible for the building's curving and rippling exterior that creates a three-dimensional effect. This aesthetic is enhanced by a dichroic film that produces endless colour variations.


Interiors seek to emphasize the building's organic appearance. The focal point is a central staircase of sculptured oak bordered by glass.

The store presents the full women's and men's ready-to-wear and leather collections, accessories, jewellery, watches, fragrances, iconic travel sets, travel guides…


On the upper levels, a dedicated private salon for VIP clients is available, as well as a culmination of F&B experiences including the Le Café V, which celebrates chef Yosuke Suga's second collaboration with the luxury fashion house. Additionally, Louis Vuitton's first in-house chocolates will also be making their debut at the store at the end of April.


Louis Vuitton reopens its Tokyo's Ginza store