Louis Vuitton's technicolor men's pop-up store in NYC

The French fashion house opened the doors to a temporary men's residency in the city's SoHo neighbourhood. While the space is open, it will play host to a selection of shoes, jewellery and sunglasses and other accessories created by men's artistic director, Virgil Abloh—think sneakers, Cuban link chains, a trucker hat and bold red shades.

This installation is the latest in a series of global men's fashion events that Louis Vuitton has hosted named Louis Vuitton: Walk in the Park, and is the first in New York City.

On 9 July, the residency will transform into a pre-launch of the brand's men's fall 2021 collection with previews of ready-to-wear accessories, leather goods and items for gifting.

Louis Vuitton's technicolor men's pop-up store in NYC