Louis Vuitton's Tokyo store renewal
Other Retail Formats
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Nov 2021
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Japan
What: The store has been revamped to be in line with the launch of the second LV² men's collection.
Why it is important: The luxury store saw a bold transformation, adopting a streetwear-oriented aesthetic. It's not a surprise as the band menswear artistic director is a streetwear advocate.
The dragon head in the window bears the initials 'A' and 'N', referencing men's creative director Virgil Abloh and Nigo, guest collaborator and cult icon and founder of streetwear brand Human Made.