Luxemporium in Beijing
What: Luxemporium occupies 11,000 sqm spread over three floors on the bustling Wangfujing Street shopping axis. The renovation was a part of "Wangfujing Street regeneration," one phase of Beijing's largest industrial icon.
Why it is important: Despite a predicted slower growth in the upper segment in the coming years, this vast consumer market has sufficiently matured to sustain new and alluring retail initiatives. The store specifically targets young demographics with deep pockets.
The store gathers more than 600 international luxury, designer and street fashion brands in the landscape. The interior design is envisioned to integrate Chinese architectural elements, scenes, and modern fashion, creating a sensory dialogue that travels beyond time and space. The vision for interior design is to stand artfully integrate traditional Chinese architecture and modern techniques.