Lynk & Co, an innovative car subscription concept

Geely, a Chinese subsidiary of the Volvo car brand, launched a new car dealership concept  inspired by club houses. Opened in a historic building in downtown Amsterdam, where almost half of the trips are on two wheels, the choice of the city may seem strange but Lynk & Co is more than just a dealer. The club house is the promotional façade for a hybrid SUV.

The brand's strategy is simple: focus on car sharing through a subscription system and attract potential future customers through the range of services offered by the club house which includes a lounge area with a bar to host DJ sets, exhibitions as well as workshops, film screenings, etc…

These events are reserved exclusively for members. There are also 2 meeting rooms, 1 auditorium, 1 private cinema room and a pop-up shop-in-shop space. Here, the car is no longer the central element of the concept, it is discreetly displayed in a dedicated space, surrounded by metal screens.

Lynk & Co, an innovative car subscription concept