Marcelo Burlon reveals the future of physical retail in Milan

What: Marcelo Burlon opens a multi-function boutique that doubles as an events venue.

Why it is important: Due to the high rents of a space with a high street presence, retailer are getting experimental on how they can increase the usage of their space.

The 228 sq.m store, designed by Gonzalez Haase AAS is located on one of Milan's busiest streets. The interior includes a versatile metal grid ceiling, mobile furniture, hanging bars, and seating made from thin mattress cuts. The store is adaptable, with fixtures that can be rolled out for new arrangements, a high-quality sound system, and a trivision panel billboard for changing backdrops. The design reflects the trend of multi-use retail spaces that combine sales with experiential elements.

Marcelo Burlon reveals the future of physical retail in Milan 

Marcelo Burlon reveals the future of physical retail in Milan article