Monoprix launches a new concept 'Monoprix Maison'
What: Opening in a mall close to Paris, the new 300 sqm store dedicated to homeware and decoration, is considered a test.
Why it is important: While the number of planned openings has not been disclosed, the format is meant to be quickly scalable, profitable and able to develop under franchise agreements.
The home segment currently represents 8% of Monoprix's sales and attracts 80% of female customers, while fashion account for 15% of the turnover and is more profitable than home items. But the brand is now concentrating its efforts on the decoration niche as the market grew by 3% per year since 2018.
The product offer represents 2,700 references, designed in-house and ranging from bed linen to mirrors, tableware, candles, cushions, rugs, wallpaper... The store also offers a small selection of fashion echoing the lifestyle universe such as home wear and cashmere products.
In addition, Monoprix has set up a corner of second-hand objects, in partnership with Selency. The store also offers services, such as interior design advice (free monthly session), and two-hour delivery.
Monoprix achieves nearly EUR 5 billion in annual turnover.
Monoprix launches a new concept 'Monoprix Maison'