Morioka Shoten in Ginza
What: Morioka Shoten is a tiny bookshop that offers one product for sale, a single title that changes every week.
Why it is important: The bookstore proves the power of a simple idea in a crowded market.
Inspired by the success of book launch events, the owner of Morioka Shoten realized he could make a business by just selling one book.
Each week's book is presented on a table in the front window of the store and on the counter at the back of the shop.
Authors and photographers are also invited to the space to deliver talks or sell products to accompany the launch of new publications.
The store has seen success, as the store is a blend of a shop, gallery, and meeting place, giving readers and authors the chance to gather and share their passion for literature.