New Balance introduces new retail concept in Singapore
What: New Balance implements a foot scanner in-store to improve customer retention and reduce returns
Why it is important: Here is an example on how tech can improve the customer experience but also the P&L thanks to being able to better advise clients.
New Balance has opened a concept store in Singapore that features a Volumental 3D foot scanner.
The scanner, which has already been used to scan over a million shoppers' feet worldwide, takes less than five seconds to provide detailed information about a customer's foot, aiding in finding the perfect fit. This technology is reported to help reduce return rates by 18%, increase footwear sales by 20%, and achieve an email capture rate of 71%.
In 2023, Volumental is set to launch a self-service version of this scanner, allowing customers to take their own foot measurements in-store and receive footwear recommendations on their phones. This new service is expected to improve customer experience, assist retailers with smarter inventory management, and tackle the issue of product returns.
New Balance introduces new retail concept in Singapore
New Balance introduces new retail concept in Singapore article