New Marc Jacobs flagship on Regent Street
What: After closing its previous London store in 2018, Marc Jacobs returns to the city with a new flagship on Regent Street.
Why it is important: Marc Jacobs has returned to London with the opening of its largest boutique outside of the US on Regent Street in London.
The new 2,666 square foot flagship has been designed to be the "ultimate destination" to shop Marc Jacobs. The store interior is a simple design with soft grey rugs, white fixtures that use silver metal hardware and many small stage lights that line the ceiling. The brand's newest bags and shoes are merchandised together along the walls. The overall style is sharp and clean allowing the colourful designs to stand out.
In 2018, Marc Jacobs closed its last London store on Mount Street as part of an LVMH-organized rescue plan for the label. To celebrate the return of the brand to London, custom-wrapped taxis and double-decker buses are adorned in the Marc Jacobs monogram. In-store, for a limited time, visitors can also take a photo in a custom-built photobooth which is also wrapped in the brand's monogram print.
The store features Marc Jacobs' full line of small leather goods, jewellery, footwear and signature bag styles.