New Sanctuaries in Mexico city
What: Founded by Mexican designer, pharmacist and alchemist Tatiana Torrealba, cosmetics brand The New Sanctuaries is the result of two decades of extensive exploration and experimentation.
Why it is important: Taking ample cues from ancestral knowledge, clean beauty principles, transparency, nature and technology, it's a brand that appeals to a like-minded and forward demographic of consumers.
Taking its operations to the next level, Torrealba has opened a retail space at Laguna, a redeveloped, former thread and textile factory from the 1920s in the historic downtown Cuauhtémoc neighborhood of Mexico City.
Designed by architect Francisco Pardo and Studio Fierro Architecture, a practice based in New York City, the store occupies a 28 sqm. (301 sq.ft.) ground floor unit alongside an inner courtyard, and sees a setting that alludes to The New Sanctuaries' ongoing transformation and development.
The chosen aesthetic is sophisticated, albeit rough around the edges and oozing a modern artisanal vibe.