NIKE FLAGSHIP STORE- New York

Nike has unveiled its new flagship store on Manhattan's illustrious Fifth Avenue and it's a six-floor immersive brand temple that seeks to redefine the retail experience.

Surpassed in terms of efficiency and convenience, most physical retail spaces, particularly on this Midtown stretch of Fifth Avenue, have been turned into shrines of worship for each brand, where tourists (and only the most faithful devotees) dare to pay homage.

This is there that Nike has chosen to open its landmark store.

Spanning six floors and measuring 68,000 sq ft, the Nike House of Innovation 000 is a carefully orchestrated retail experience that will hypnotise both fans and passers-by, alike.

Designed as a celebration of the sports brand's spirit, the store gives visitors a peek behind the curtain of how things are done and created at Nike.

NIKE FLAGSHIP STORE- New York pictures

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