Off-White Paris flagship store
What: The store interior design, favouring experience, is the result of a collaboration between Virgil Abloh and AMO, research and design studio affiliated to acclaimed Dutch architecture practice OMA.
What is important: Besides the brand's collections (men's, women's, kid's and homeware), the flagship offers a dedicated space for collaborations and special projects, a gallery to highlight partnerships, an exhibition space and a coffee shop.
The ground floor presents the most exclusive and experimental men's and women's pieces, while also functioning as a hub for collaborations and special projects. The gallery area presents Off-White's various brand partnerships, including a dedicated space featuring select Nike products.
The second floor and mezzanine level present a curation of objects from exclusive capsules to Off-White's homeware collection, the kids collection, but also sees an exhibition space. On the third floor, the brand's most iconic and beloved items, ranging from denim pieces to sneakers.
Shoppers will also enjoy a café managed in partnership with % Arabica, a coffee company based in Kyoto which only recently entered the French market.