On Running

What: A new concept enhancing the sales process via the use of invisible technology

Why it is important: Unlike in Nike stores for instance, the customer is not overwhelmed with technology, which is used only to serve him at best

IADS' partner retail intelligence company GDR has spotted the new On running shoes in New York, emphasizing the way technology is used to ease the customer's journey. A wall with sensors is able to propose the best 3 shoes model after analysing how the customer is running for 3 seconds. Once the style has been selected, special tiles on the floor measure with 99,5% accuracy the customer's feet size, and all colours and sizes are available within the wall, helping the sales associate to stay with the customer at all times.

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GDR: On NYC's invisible technology streamlines the process of buying a running shoe