Outdoor lifestyle retailer Snow Peak bets on customer experience

Snow Peak opens a Japan-inspired hospitality-driven hybrid store and restaurant at its new U.S. headquarters in Portland

Designing a retail experience, restaurant and new headquarters all-in-one may seem like the equivalent of summiting a mountain for some, but the design teams at Snow Peak and Skylab Architecture (Portland, Ore.), met the challenges head on.

Set at 15,000 square feet, the retail/restaurant/office hybrid features ample amenities indoors and out. Guests step down into the main store from the street and are eventually beckoned upward to the showroom. The concept also features a restaurant, event space and an outdoor patio. The patio is key to the restaurant and an extension of the showroom, where customers can witness products being used.

Outdoor lifestyle retailer Snow Peak bets on customer experience