Primark

Primark in pictures

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Retailer Primark has transformed its entire Oxford Street East branch into a real-life retail version of Hogwarts that is magical. The entire flagship is devoted to the retailer's "Harry Potter" collection. Aside from the pretty amazing merchandise, the store is decorated with floating Hogwarts letters, fairy lights and images of the school shown on the walls. Just walking into the store is an experience of its own. But the best part is all of the things for sale. From clothes and jewelry to stuffed animals, towels, mugs and even HP glasses, you're pretty much guaranteed to find something you have to have.

Tottenham Court Road/Oxford Street

14 – 28 Oxford Street & 3 Tottenham Court Road, London W1D 1AU