Randomevent store in Changsha
What: The Chinese streetwear brand is expanding again, following the inauguration of stores in Shanghai, Beijing and Hangzhou.
Why it is important: Considered as the capital of Hunan, Changsha is a new Tier 1 city with an accelerated economic growth, allowing the brand to open its biggest store to date, using a different store concept comparing its other locations.
Occupying a three-storey space in a newly built structure in the heart of the city, the interior design has been done entirely in-house although the second floor has been created with Zhang Quan, an artist and entrepreneur who has collaborated on Randomevent's other stores. The façade's red bricks extend inside on the ground floor, covering the expansive floor and plinths below the windows and staircase, and also blurring the divide between outside and inside.
Metal and glass display tables and cabinets, and matching clothing racks tie in with the sales counter crafted from shimmering stainless steel. A simple wooden staircase lead to the upper floors and hints the aesthetic that's to be found on the top floor. The second floor is similarly understated, featuring floor of stone tiles, paired with pristine white walls, and a ceiling covered in linear light fixtures. The top floor is awash with timber.