Retail, reinvented… in a bank

What:  A bank in Georgia has redesigned its flagship into a lifestyle space designed to align with its customers' needs

Why it is important: Just like for retailers, other services area need to carefully think about what to do with their real estate and what purpose their available premises should serve. This bank has made a clear choice to integrate its retail space in both its customers' lives and the city itself, with a smart approach that could be inspiring for some stores.

Georgian bank TBC has opened their new flagship in the capital city Tbilisi. The space, spanning on 4 floors and 2,400 sq.m, proposes new usages to the bank's customers, in order to align with their needs: exhibition spaces, library, café, and co-working spaces.

Regarding the open office space, customers are able to stay there for a few hours but also to rent on a long-term basis some rooms. In the library, they are able to access educational literature, podcasts and videos, on a range of professional topics, and they can buy trade publication and stationery at the Newsagents store, a "newsagent-meets-stationer" shop. TBC bank will also host events in this space, including book launches.

The goal of the bank is to create a space where people want to spend time, and also be a creative and educational centre in the city of Tbilisi.

TBC Concept opens first Flagship Space in Georgia 

Retail, reinvented… in a bank (pictures)