Retterspitz in Nuremberg
What: Founded in the late 19th century, Retterspitz is one of Germany's oldest pharmacy brands, offering a wide range of cosmetics and medical cosmetics that combine traditional healing expertise with modern standards and the latest scientific research.
Why it is important: The Retterspitz store not only offers an immersive brand experience and personal customer service, but also serves as a marketing tool to sniff out the clientele's preferences and shopping patterns.
The interior design, created by Nuremburg-based interior designer Katja Reiter, aims to offer shoppers a tranquil refuge, and primarily does so with a palette of natural materials. An abundance of marble from a quarry in nearby Eichstätt has been used to create a terraced display wall while a separate large block takes centre stage serving as a counter and which embeds a circular water basin as well.
Situated in a recessed section in the back, and crafted from contrasting dark timber, sits the so-called pharmacy room which boldly signals Retterspitz's historic legacy. However, the setting also incorporates a screen featuring promotional footage as a firm nod to the company's modern day operations.