Rituals inaugurates its Mind Oasis in Paris
What: Rituals opens its first Parisian Mind Oasis on Champs-Elysées.
Why it is important: This initiative aligns with Rituals' focus on overall well-being and in response to the increasing awareness of mental health, especially post-Covid, the Mind Oasis aims to provide affordable and aesthetic meditation breaks.
Located at 33 Champs-Elysées, the store features a 250 square meter Rituals boutique and a 300 square meter Mind Oasis upstairs, equipped with six mental relaxation cabins and nine hydromassage mattresses. Visitors can experience "zero gravity" relaxation cabins with multisensory stimulations or hydromassage sessions on water mattresses.
The Mind Oasis, set to operate for 14 months, is strategically located to attract international visitors, especially with the upcoming Olympic Games.
Rituals inaugurates its Mind Oasis in Paris