Roots
Canadian retailer Roots opened its first-ever experiential gallery concept store in Boston.
Baptized the "Roots Legends brand activation center", the 3,250-square-foot gallery-style retail space offers a sensory shopping experience which allows customers to engage with the brand through sight, sound, touch, and feel.
The store is divided into five artfully curated vignettes that each showcase a different aspect of the brand's DNA, introducing customers to Roots heritage. [The Canadian sportswear brand sells apparel, footwear, leather goods and accessories.]
With a design that merges Roots outdoor origins and a modern edge, the vignettes highlight key product stories and includes the acclaimed Roots Original Salt & Pepper Sweats, the Cooper Beaver Collection, the Hand-crafted Leather Collection, the Seasonal Fleece Collection, and the Cabin Collection. The Installations will be regularly changed based on seasons and current collections and campaigns.
Experiences include a tunnel made of the fabrics used in Roots sweatpants, personalization of leather items in the "leather customization workshop," and a timeline of the company's history through different rooms.
full report on Roots sensory store in Boston