Secret Location
Secret Location is known for selling off-the-shelf design oriented products, and it is the first of it's kind in the historic Gastown, Vancouver.
The minimalist furniture, inspired by melting chocolate or ice cream, was designed by Melnichuk, in collaboration with the architects at B+H, who created a visually playful space which is half shop and half restaurant. Guests enter the dining room, through a cool minty green tunnel which leads to the store space. The narrow and long 10,000 sqft shop is lined with concrete columns and creative display shelving and custom designed tables for clothes, books, cameras, and accessories.
Founder and owner Carey Melnichuk said: "Before establishing Secret Location, I was living in Milan […] and had the idea of opening my own store, toying with a few different names and themes. In Milan, it's common for a fashion event to be held at 'a secret location'. I went to many of these events and had no preconceived notion of where I was going, what the neighbourhood would look like or what kind of venue we would be in. With little expectations, I found my experience to be unique and different from anyone else's. I was greatly inspired by the idea of a destination that led to the unknown, knowing only a few details."
The predominant theme of Secret Location is quality & design. Within this theme, they highlight a particular lifestyle and the objects that are suited to this way of life. They also highly value the way the products are sourced: everything in store has been responsibly produced, with a strong commitment to respecting the environment and the culture where it was made.
1 Water St, Gastown
Vancouver BC V6B 2H9, Canada*
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