Shein London pop-up
What: Shein opened the doors to its latest pop-up in London on September 16th as the fast-fashion company continues to expand brick-and-mortar.
Why it is important: The space features a manicure bar with a nail art machine that can print designs directly onto the nails.
Located in Noho Studios London, the pop-up features a colourful balloon display guiding visitors downstairs to the main shopping space. Pink and champagne colours give an autumnal feel which compliments the A/W collection pieces. Each piece features a SKU to enable customers to scan items and order online should their size be unavailable in-store.
Customers also have the opportunity to try out a 360° film machine that records a clip for them to post on social media. In addition, the upper level showcases a selection of pieces from Shein's collaborations with young and emerging designers as well as Shein X British designers to be represented in a fashion show in Paris this month.
Customers in the shop expressed their appreciation for the price-to-quality ratio of Shein and the ease of returns.