Shein opens Christmas pop-up in London
What: Shein continues its physical retail strategy with a Christmas pop-up in London.
Why it is important: Located at The Stables, 25 Shelton St, West End, London, the two-storey pop-up showcases curated picks of the season, and features a hot chocolate station, manicure bar and a nail machine that can print designs directly onto the nails, both of which customers can enjoy for free.
Like Shein's other pop-up locations, each piece of clothing features a SKU number to enable omnichannel shopping and a 360-degree photo machine for customers to use and post their clips on social media. The space also features a dedicated area for SheGlam, Shein's makeup collection.
The pop-up will be open only for a limited time, from December 2 to 4.
Shein opens Christmas pop-up in London