Showfields opens in Georgetown
What: Showfields opens a location in Georgetown, Washington, D.C.
Why it is important: The three-level building is taking over the former site of Brooks Brothers and showcasing its unique retail format in the 20,000 square-foot space with over 70 brands and additional lines to be added in the coming months.
The ground floor showcases several Black-owned brands spanning a range of categories. Skincare and body care products include a handcrafted, small-batch skin care line called East Sound Lane; sustainable Jeunera Skincare, and Flamingo body, hair and care tools.
The new Showfields store reuses a lot of the existing infrastructure of the previous store reimagined into a colourful and engaging retail experience. Similarly to the House of Showfields location in Brooklyn New York, the Georgetown location is also organized into departments that represent different rooms in a house.
Showfields opens in Georgetown