Skims first physical store on NYC's Fifth Avenue
Other Retail Formats
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Jan 2025
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Skims
What: A three floors, 650sqm store with a strong attention to details for the brand's first NYC flagship.
Why it is important: With a realistically designed nude female statue and mannequins of various colors and shapes, the brand stamps its inclusive identity in every detail. Ironically, only the male mannequins remain confined to a stereotypical athletic silhouette. QR codes are placed throughout the store to reserve fitting rooms while continuing shopping. The location also says it all about the positioning and ambitions of the brand.
Photos of SKIMS Flagship Store