Skincare brand Clinique opens a Laboratory store concept

What:  A new store concept from a specialised cosmetics brand, upping the game in terms of store experience, customer relevance and data collection.

Why it is important:  Department Stores cosmetics sections can not be anymore a place where many brands are put together in the hope to attract customers. Clinique is showing a retail example that is echoing what El Palacio de Hierro has set up with their Beauty Concierge earlier in 2021.

GDR UK, a retail intelligence agency based in London, spotted the new Clinique concept store.

Clinique Laboratories is a new retail concept from the skincare brand, that aims to personalise the store visit to each customer based on the results of facial scanning tools at the entrance.

Initially launched in China, the concept is now due for global roll out. Customers have their skin analysed before they enter the store thanks to a diagnosis made through a facial scanning system. The rest of the store experience is then determined by the result of the diagnosis: presentation of specific products and services, close to consulting, that will be unique for each customer.

This concept allows to maximize time spent with customers, allowing a greater collection of data for further use.

Clinique gives global rollout to new laboratories

Skincare brand Clinique opens a Laboratory store concept