Soldout store in Seoul
Other Retail Formats
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Nov 2021
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South Korea
What: Soldout is a recently-established limited-edition sneakers brand.
Why it is important: Musinsa, the largest multi-brand online fashion store in South Korea, is the company behind Soldout. The store opening, complementing the shopping app, shows how physical retail and experience are key for valuable limited-edition sneakers market.
Inspired by a winery containing boutique and rare bottles of wine, the entire space consists of specialized spaces, including an examination room to check the sneaker's authenticity, a packaging room, and a showcase to store and exhibit the premium sneakers to the visitors.