Supreme opens in Berlin
What: This is the 14th store, after Milan in May 2021.
Why it is important: Since being snapped up by VF Corporation a year ago, the cult skateboard lifestyle brand has seen an accelerated growth.
Unsurprisingly, the shop opens its doors in the Mitte district, occupying a location on Torstrasse which was built in the 1930s as a car workshop. In the past two decades when Mitte quickly emerged as one of the planet's hottest shopping grounds.
The interior design, created by the brand's in-house design team, sees a signature industrial look with familiar elements, such as polished concrete flooring and a back wall plastered in iconography and overlaid with skateboards. Furnishings are few and merely include clothing racks and wooden shelving laden with coveted items line the side walls, in addition to a sales counter and a sculptural rock bench. The sound installation is a clear indication Supreme's new outpost isn't only a transactional space.