The Brooklyn Circus Manhattan
What: The prepwear brand is opening a gallery format retail concept in Soho.
Why it is important: The store offers a rotating curation of products, allowing customers to discover the brand's universe with a goal of bringing people together.
The 1,100-square-foot gallery-style store will offer a rotating selection of products in addition to brand partnerships and in-store experiences.
The location offers core styles from recent collections as well as unique pieces from the brand including some archival styles, in addition to a rotating assortment from other brands and designers. Books, furniture, art, and home décor can also be found at the store. The storefront will also continue the brand's vintage business with plans for a dedicated section.
Brooklyn Circus aims to bring people together and leverage the talent that is displayed in the space, with the main goal being to bring people together and let the space grow with the community.