The Lush Perfume Library
British company Lush has opened a new concept store in Florence, focused on the brand's fragrances line.
The Perfume Library, a combination perfumery and bookstore, features the largest collection of Lush fragrances in the world, including six new perfumes created especially for the Florence store.
The bookstore part carries more than 70 books about essential oils, aromatherapy, scented history, regeneration, perfume making, botany, sustainability and more.
The store also offers perfume consultations based on humoural theory -a system of medicine adopted by Ancient Greek and Roman physicians and philosophers.
The city was specifically chosen because of its rich history as a crossroads of intellect, art, science, modern perfumery, craft and industry during the Renaissance.