The New Gentle Monster store in Starfield Hanam

What:  Another iteration of ground-breaking store concepts from Korean eyewear brand Gentle Monster

Why it is important:  Store experience is central to make sure customers are hooked to physical shopping. Gentle Monster has made this retail rule a real religion, and each of its store is a destination per se.

The new Gentle Monster store in Startfield Hanam (Seoul, Korea) is, again, stunning and keeps on breaking the rules. It was already the case with the existing stores, which are built in a completely unusual manner (products presented in the higher floors, after series of stairs, without lifts, to make sure that customers are going through each stage of the experience set up).

In Starfield Hanam, an army of androids welcomes customers and direct them either to screens with hyper real images or a giant metallic spider that is independently animated. The new store has already been spotted as a must-do in Seoul a few weeks after its opening.

Gentle Monster Breaks the Eyewear Retail Rules in Starfield Hanam Mind

The New Gentle Monster store in Starfield Hanam (pictures)