The new iteration of 7-Eleven 'lab' store

What:  Lab stores from 7-Eleven to test upgraded versions of their concept.

Why it is important: Apart from the merchandising and product offering innovations, the evolution always relates back to the same points: safe means of payement, queue and customer experience management, integration into local communities

7-Eleven has opened 5 Evolution stores in the US, the latest to date being in Lake Highlands, near Dallas in Texas. Each of these stores are stocked with innovative products and technology to track in real-time best sellers. The specific features include:

• Self-serve bean-to-cup coffee with touch screen ordering
• Walk-in beer cooluer
• On-site restaurants and food to-go
• Mobile technology to allow customers to skip queues
• Decoration made by local artists to make each store recognizable and integrated into local communities

Testing Ground: 7-Eleven Opens Dallas' Second 'Lab' Store in Lake Highlands