Tiffany & Co.'s Fifth Ave. Landmark store
What: Tiffany's historic Fifth Avenue 10 story, 110,000-square-foot store has reopened following a four-year renovation.
Why it is important: The store is the most expensive single-brand store ever by LVMH and the is thought to be the largest jewelry store in world.
Interior architect Peter Marino led the renovation, inspired by the frivolity of the jewelry world and how it was portrayed in the movie "Breakfast at Tiffany's."
Visitors enter the "The World of Tiffany" on the first floor which includes Tiffany's top selling products with a design reflective of the caseline seen in "Breakfast at Tiffany's" and CGI footage of Central Park of the Manhattan skyline that's broadcasted on floor to ceiling screens that replace windows.
The second floor hosts Landmark's internal headquarters and a restaurant where the staff of more than 150 associates will get their own restaurant.
Dedicated to Love and Engagement, the third floor houses Tiffany's engagement rings with gold and copper tone caselines and four private rooms that couples can use for a more intimate sales experience.
On the fourth floor, guests can find Tiffany's gold collection and three environmental breakout boutiques – one room for watches, another for Paloma Picasso, and the third for Elsa Peretti.
The fifth floor is dedicated to the house's famous sterling silver designs and "jewelry concepts" as well as onsite engraving and "The Audrey Experience."
The renovated Blue Box Café can be found on the sixth floor, where guests can enjoy breakfast, tea, or an all-day menu during operating store hours. Tiffany's homewares can also be found on this level.
The seventh floor is home dedicated to high jewelry sales, Tiffany's most expensive pieces. The level is fully open to the public but also includes a glass-paneled glittering cube that is headquarters for VIP events and clientele activities.
Floors eight and nine are combined to create a two-story event and special exhibition space, featuring an L-shaped terrace.
Finally, the tenth floor is reserved for Tiffany's top clients, with four VIP selling salons and a private dining room that can host up to 60 people.
Tiffany & Co.'s Fifth Ave. Landmark store