Tokyo Jordan World of Flight
What: Nike has opened its second basketball-focused retail concept in Tokyo.
Why it is important: The space features a Content Studio which is the first of its kind for the Nike Jordan brand.
The store was designed by Nike's in-house design team and occupies 9,200 square feet across three floors featuring new offerings and experiences for customers.
Located in the Jingumae Media Square Building, customers can find a dedicated SNKRS area where they can pick up their purchases from the Nike app, relax in The Flight Lounge and learn more about the brand history and basketball culture, and even use the Content Studio to film unboxings and reviews and create content to share on social media. The store also has a workshop where guidance and tutorials are given on shoe lacing, care, and preservation.
Jordan World of Flight stocks men's, kids', and women's Jordan footwear and apparel as well as a range of customizable products that can be found in The Workshop.