Toronto's SuperMarket, a cannabis retail brand
What: Canada's forward Cannabis Act, passed in 2017, has spawned interesting retail initiatives, and consumers have witnessed a slew of appealing design-led depositories.
What it is important: Cannabis-derived products are developing but usually lack of playfulness, or even basic store design. In that sense, with its unexpected design, SuperMarket is an interesting disruptive initiative.
The very latest outpost at Stackt Market, a happening shipping container shopping centre and cultural market place in the city's Fashion District, is aptly dubbed SuperMarket, and underscores the company ability to pair cannabis retail with playful design. The store obviously occupies a shipping container, measuring 800 sq.ft. (approx. 72 sqm.), and features an interior design that created in-house. Similar to its other retail spaces, the chosen aesthetic is inspired by a traditional neighbourhood grocery store.
A myriad of retro elements are infused with a palette of popping colours, but also include whimsical elements such as a Wheel of Fortune-style 'Super Spin' game and Rocket-shaped gumball machine. The newly opened SuperMarket carries a curation of weed, fashion, accessories and in-house collections, in addition to household staples like Super O's, Sup Spam, and more.