United Colors of Benetton has recently opened a new sustainable store concept in Florence

What: The 160-sq.-meter, single floor boutique located in Florence, Italy was created using upcycled natural materials to further their sustainability strategy.

Why it is important: The store concept is based on having an overall low environmental impact, using recycled materials integrated from their floors to their mannequins.

The store was introduced to help further United Colors of Benetton's strategy to consolidate its best practices and improve the environmental and social performance throughout the supply chain.

In terms of energy usage, the Florence boutique uses 20% less energy than a typical store. A system based on small sensors, data analysis, and AI was used to enhance the energy efficiency of the points of sale.

United Colors of Benetton has recently opened a new sustainable store concept in Florence