Valentino's new store concept
What: Valentino is unveiling a new global store concept in line with its client-centric approach by redesigning its locations and rebalancing retail and wholesale channels.
Why it is important: To achieve a great client-centric approach, Valentino will also revisit the company culture with redefined roles on the shop floor to meet client demand more efficiently and improve team morale.
Valentino seeks to raise retail to account for 80% of sales in the next three years while maintaining wholesale as a relevant channel for exchanging opinions with partners.
The new interior design aims to balance a comfortable home-like energy while being presented in a gallery setting so that locations can adapt to the art displayed. Special areas will be reserved for private appointments, to enhance the feeling of intimacy and exclusivity. The flagship in Jeddah at the Al Khayyat Center, along with several stores in Madrid and Venice, have opened with this new concept.
Approaching new markets, in mid-February a store will open in Geneve, a new market for Valentino.