Van Cleef & Arpels Maison in Seoul
Other Retail Formats
|
Jan 2023
|
Seoul
What: The Richemont Group's jewelry house Van Cleef & Arpels built a five-story flagship store in the chic Gangnam-gu district of Seoul. The design was entrusted to the Jouin Manku studio, which brought nature into the building, whose facade is covered in the brand's rhombus shapes.
Why it is important: Studio Jouin Manku has designed a space that echoes the mountains surrounding Seoul. A monumental garden is revealed to visitors. The latter is the result of a collaboration with Seo Ahn - a Korean landscape architect - who will change its composition each season. The rest of the shop's decoration remains sober and neutral to let nature take centre stage.
Van Cleef & Arpels Maison in Seoul