World's largest Onitsuka Tiger flagship store opens in London

Japanese sneaker brand Onitsuka Tiger has unveiled its largest flagship store yet (864 sqm, two stories), on a prime corner of London's Regent Street.

Taking over the premises of affiliated sportswear brand Asics, the new store is the brand's first to house the brand's entire range, including its contemporary collection, the Nippon Made series and its luxury line, The Onitsuka.

The store is designed by London-based architecture and design practice milk. The first floor, where the entire collection is displayed, features marble interiors and a carved stone design. A light pillar with two colours of light connects the basement to the first floor. The first basement is more experience-oriented, as it acts as a showroom and gallery space where visitors can find artworks created by local and international artists.

World's largest Onitsuka Tiger flagship store launches in London

World's largest Onitsuka Tiger flagship store opens in London (pictures)