Zara Home's Madrid Flagship
What: Zara Home's flagship store is designed in the layout of a house in the refurbished Edificio España building in Madrid.
Why it is important: The store attracts consumers across all segments, from young to old and bargain hunters to big spenders.
Located on the second floor of Zara's largest store, the apartment-style concept store is complete with a kitchen, library, lounge, and bedrooms spanning 7,700 square meters. Zara Home's products can be found throughout the rooms in the house. From its range of fragrances at the entrance, to table linens, cutlery and glassware in the dining room, and in the kitchen, cleaning and household products.
The living room displays furniture, while the library has special collections of board games, books, and magazines as well as the retailer's pet line. In the bedroom and bathroom, customers can find bedding, towels, and the spa collection.
Lastly, a children's room shows textiles, furniture, and decorations for kids, with an area specifically for newborn products.
The space utilizes warm and organic neutral tones, featuring large windows, stone, and solid wood. Different floorings separate the rooms and differentiate the daytime and nighttime environments.
The space includes technological innovations to improve the shopping experience, including self-service checkouts and Shop&Go technology. It is also equipped with Store Mode, allowing customers to check available stock and purchase products in the app, which can then be picked up less than an hour later.